Will Schmierer III / Always building
Jacksonville / St. Augustine, FL · Remote, open to travel
I deploy voice AI receptionists and back-office agents for trades shops, including The Greatful Plumber, and migrated two plumbing shops from Housecall Pro to Jobber. I led 100+ engineers across 7+ years at WebDevStudios, delivering enterprise platforms for clients including Microsoft and the NBA. Twenty years shipping production systems, the last 18 fully remote.
I embed with owners, CSRs, and dispatchers at plumbing, HVAC, and electrical shops to map call, dispatch, and finance workflows, then deploy agents that run the shop’s software.
At Plumber Marketing Firm, cut client site delivery from 2-3 months to under a week, onboarding to launch-ready. Web stopped being the bottleneck, even when onboarding ran at several new clients a week.
I built the agent workflows behind it there: small, testable tasks with human review. My studio runs on them.
Career client work includes Microsoft, NBA, NFL, Campbell’s, Waste Management, Viacom, Care.com, International Living, Love Is Respect, News Corp, Nickelodeon, Paramount, MTV, and Comedy Central. Client scale: NBA, 400M+ social followers; Care.com, 50M+ monthly transactions; Visit Philadelphia, 46M+ annual visitors to the city.
Tools, client work, and ideas I keep building on. Each is a different view of how I think and what I can bring to a team.
Design training, critique, and systems thinking. A foundation for shaping experiences around people.
Seven years as Engineering Manager at WebDevStudios: 15 concurrent enterprise platforms, 96% retention, 15 promotions.
Plumbing fieldwork, plus embedded work with plumbing, HVAC, and electrical shops mapping call, dispatch, and finance workflows firsthand.
Open-source tool
Client handoffs often start with missing information. I built a CLI that gathers public domain, DNS, hosting, and website clues into a planning brief before the first conversation.
Explore the code →
Product thinking · Diagnostics
A way to understand who controls a business’s domain, DNS, email, and hosting before a rebuild or handoff. A recurring operational problem turned into a tool.
Explore Groundwork →
Product · Field workflows
Turning job-site photos into marketing, with people in the approval loop. The product idea comes from understanding the field work and the business around it.
Explore FieldContent →
Client delivery
AI transformations for the trades. Foundation first, not tools slapped on chaos. The work includes the build, the operating details, and a handoff the owner can use.
See client work →
Writing from the work
Field notes on building with AI, leading teams, and keeping production work honest. What I’m trying, what’s working, and what still needs fixing.
Production operations
Led the security response across 350 production environments, removing 254 compromised accounts from 138 of them. Traced the root cause to lapsed plugin updates and put a centralized update process in place. Resolved compromises their hosting and security providers had been unable to fix, and helped retain 95% of agency hosting clients.
Read the experience →
Community & publishing
The recovery community and podcast I founded after my stroke. A place for survivors to share experience, ask difficult questions, and keep building a life after injury.
Visit Survivor Science →
The wider picture
Architecture, engineering, the trades, and the rebuild. My personal home base connects the work here to the rest of the story.
Explore the broader story →
Agent setup & management
I set up and manage AI assistants that help you and your team get work done. Grok Bot, OpenClaw, Hermes, Buzz, Muse, Amp. That list changes weekly. I can work with the tools you already use or help you choose and get set up. You don’t need to know where to start.
Start a conversation →Fourteen areas, with the work and principles behind them. I choose the platform around the job.
01 / Full-stack product
TypeScript, React, and Next.js at the foundation, through Postgres, auth, and payments. The client portal runs on Next.js, Postgres, Clerk, Stripe, and Sentry. The interface is where the whole system meets a person. Design judgment, interaction, accessibility, and the details that make a product feel right.
Evidence: client portal, 95 merged PRs and 436 passing tests; Agent-Ready Site Grader (grader.lovablegazelle.com), 78 merged PRs.
Start with the person and the task. Shape the interface, build it, then check the experience in the browser across screen sizes and input methods.
02 / How I build
AI is part of my everyday development process. I direct the work, make the design and architecture decisions, review the changes, and own what ships.
Give the agent useful context and a bounded task. Inspect the output, test the behavior, refine the result, and keep a person responsible for the release.
03 / Forward-deployed agents
Voice AI receptionists and back-office agent teams (Hermes, OpenClaw, Grok Bot) wired into Housecall Pro, Jobber, Go High Level, QuickBooks, and Stripe: after-hours calls, missed-call text-back, open-invoice follow-up, payment links. A reviewer agent gates every PR before merge.
Evidence: running in production at The Greatful Plumber, iterated weekly.
Start with the work that needs doing. Choose the tools around it, make the handoffs explicit, and keep the result open to human review and refinement.
04 / Around the model
A stdio MCP bridge on the official SDK, a Go High Level MCP integration with scoped tokens, Cursor plugins, and Claude Code skills. The surrounding system matters as much as the model when agents need to do useful work.
Evidence: built at Lovable Gazelle.
Define the task boundary, available tools, and review checkpoints. Use feedback from real runs to improve the instructions and the system around the agent.
05 / Agent continuity
I build the context around agents: instructions, working knowledge, memory, and the information a task actually needs. The system should help an agent pick up the work with its bearings intact.
Decide what belongs in persistent memory, what is specific to the current task, and what needs to be refreshed. Structure the handoff so the next run can recover the decisions and constraints that matter.
06 / Building together
People and agents working from shared context. Clear ownership and useful handoffs make the work easier to follow, review, and build on together.
Make it clear who owns the next decision, what has changed, and what is ready for review. Team tooling should help people participate in the work.
07 / Useful context
Retrieval-augmented generation: bringing relevant information into the model’s context. I understand the connection between the source material, retrieval, and the answer.
Start with the information people need to use. Consider how it is found, what reaches the model, and how someone can check the resulting answer against its sources.
08 / Through the finish
I have been the engineering manager, delivery lead, and person in the code. I can help shape the product, bring people together, and carry the work through launch.
Understand the problem and the people affected. Set priorities, surface the tradeoffs, and keep responsibility for the work as it moves from an idea into production.
09 / Platforms & integration
Led the conversion of a 200+ page site for an Arizona plumbing company to a WordPress block theme built for full-site editing: hundreds of section designs and patterns on custom blocks, native blocks and ACF, with theme.json design tokens.
Evidence: 200+ pages converted to a block theme, live in English and Spanish.
Make the editing experience usable and the integration maintainable. Keep the direction of data flow, access rules, and import behavior explicit so the systems can work together reliably.
10 / From upload to publishing
Pelican takes client photos from upload through team review, image processing, and publishing: format conversion, metadata removal, and image variants for different uses.
Evidence: I built Pelican.
11 / Access by design
Sign-in, private storage, and rules around who can see or change data. My application work includes Supabase authentication, Postgres row-level security, and signed file URLs.
Connect the user-facing sign-in experience to server-side access checks and database policies. Keep private assets private and make each operation follow the caller’s permissions.
12 / Modernization tooling
I am developing a converter for page-builder content: parse the source, normalize the layout tree, and produce editable native blocks. Unsupported content gets an explicit warning and fallback.
Preserve the meaning of the content as its representation changes. The current work is experimental, with explicit warnings and fallbacks for content the converter cannot safely translate.
13 / Know what exists
FITFO gathers domain, DNS, hosting, email, and website signals into an onboarding brief. I turn technical findings into useful questions, access needs, and next steps for the team.
Work from observable evidence and show the limits of each finding. A useful discovery report makes uncertainty and missing access visible before a handoff or rebuild.
14 / When production needs you
Led the security response across 350 production environments, traced the root cause to lapsed plugin updates, and put a centralized update process in place. I stay responsible when production needs more than a routine fix.
Evidence: removed 254 compromised accounts from 138 environments; helped retain 95% of agency hosting clients.
Understand what is affected, prioritize the response, and carry the work through remediation and hardening. Production ownership includes what happens when a system needs experienced hands.
One pattern: build the platform, understand the operation, keep responsibility through launch.
Lovable Gazelle - Jacksonville, FL (Remote)
Plumber Marketing Firm - Charlotte, NC (Remote)
WebDevStudios - Jacksonville, FL (Remote)
The Greatful Plumber - Jacksonville, FL
Metro Jacksonville
Ox Nest Studios, LLC
Think Dynasty LLC, Williamsburg, VA
Smellycat Productions, Williamsburg, VA
Zubillaga Design, Florida
AI-readable résumé
This page has a layer built for AI agents. Point yours at llms.txt (full text at llms-full.txt, JSON Resume at resume.json, agent card at agent-card.json), or connect the read-only MCP server at https://resume.willschmierer.com/mcp. Setup for ChatGPT, Claude, Grok and more →
Forward-deployed or senior IC. Available now. Based in Jacksonville / St. Augustine, FL; remote, open to travel to customers. AI agents and developer tools are where I want to work. I like complex problems, direct collaboration, and enough trust to help shape the approach.
Discovery, scoping, build, production rollout
Embed with the customer, learn how the operation really runs, and deploy agents into the systems they already use. I own it through rollout, and bring 100+ engineers’ worth of leadership experience to the room. I work alongside the team to understand the problem, shape what gets built, and carry it through delivery, moving between the technical detail and the people who need to make it happen.
Agents, automation, internal tooling, quality gates
Where I want to sit. Agent workflows, automation, and the internal tools that make engineers faster, with review checkpoints and test handoffs so the output is something you'd actually ship.
APIs, data, interfaces, product delivery
Build an experience people want to use and the systems that make it work. Backend discipline, frontend judgment, and AI-assisted development from the first idea through a working product.
Who I Am
I embed with owners, CSRs, and dispatchers, map how the shop actually runs, and deploy agent teams into the software they already use. Discovery, scoping, build, and production rollout stay with me.
I have been an engineering manager, delivery lead, agency founder, and the person doing the build. I can help shape the product, understand the people involved, and keep the work moving through delivery.
I build AI systems that ship. I direct agents, make the architecture calls, review the work, and own the result. AI should amplify people, not replace judgment. I work AI-first with a human in the loop, and I’m accountable for what ships.
Remote, open to travel. I know how to stay visible, reachable, and accountable without sharing an office.
The Arc
University of Miami, School of Architecture. A five-year professional program I finished in four and a half. Years of critiques taught me how to take hard feedback, iterate in public, and pull a room together around a single idea. That's where I learned to lead. Then Zubillaga Design back in Florida. High-end residential and commercial work across Florida, Latin America, and the Caribbean.
Certificates at Miami Dade. Founded and ran a boutique WordPress agency. Learned how to ship client work, manage delivery, and build systems from zero. Agency life taught me how to deploy under real constraints before I ever touched enterprise scale.
Career client work includes Microsoft, NBA, NFL, Campbell’s, Waste Management, Viacom, Care.com, International Living, Love Is Respect, News Corp, Nickelodeon, Paramount, MTV, and Comedy Central. At WebDevStudios, I led 100+ engineers across time zones and built the delivery and mentorship systems behind 96% retention and 15 promotions.
A stroke in December 2019, then almost two years before I could walk again. Back at full speed.
Now I'm back. You can try to knock me down, but you're going to have to hit harder because I keep surviving.
Founded Survivor Science in 2022, a survivor-focused recovery community. 50+ members, stroke and chronic illness survivors, building back together. Multi-channel content, podcast collaborations, peer support. The rebuild does not end. You just start bringing other people with you.
Building Lovable Gazelle: AI transformations for the trades. Foundation first, not tools slapped on chaos. I also build tools like FITFO, which gathers the missing pieces of a client website handoff before the first call.
Plumbing apprentice through the Northeast Florida Builders Association (NEFBA), working toward a master license. Same systems thinking from architecture school, now applied to physical infrastructure. When I deploy something, it has to work in the real world, not just in theory.
Twenty years in. Still building. The next chapter is wide open.
Firm, collaborative, transparent. I lead with people, not above them. Anti-top-down, anti-bureaucratic.
Make something people can use. Learn from what happens when they do. Keep improving it.
Curious and evolving. Confident enough to change my mind the second someone has a better idea.
Fluent in both dev and client. Spent twenty years in the middle, turning requirements into code and code into answers. That's the job.
The opposite of how most shops run. Tell clients the hard thing before the bill goes sideways. Set expectations you can beat, then beat them.
Real check-ins, clear updates, no dodging. If something breaks, you should know who is handling it and what happens next.
Always thinking, always exploring, always questioning, always building.
Architecture school taught me to see how the pieces fit. Agency work taught me what happens when they don’t. Seven years at WebDevStudios gave me the chance to lead teams and build for clients like Microsoft and the NBA. I still use that experience every day, even when the business is a plumbing shop with a handful of trucks.
I build with AI every single day. I can also tell you why a layout is broken before dev tools open. The tools help me get more done, but I’m still responsible for the decisions, the details, and what reaches the client.
I am always building, and I want to join a team that keeps pushing what is possible. Deployment leads: I embed with the people doing the work and carry agent systems into production, with full-stack depth behind it. Bring a clear goal, people ready to make decisions, and room to experiment. I want to help shape what comes next and get it into people’s hands.
What it's all for
Three kids and a wife in Jacksonville. That's the whole why. The work. The rebuild. The relentless. Everything else is just how. Build something they can stand on. Build something that holds.
Active in the WordPress community since 2008. Regular WordCamp attendee and contributor. Shipping real work on WordPress, cleaning up other people's WordPress, and teaching other developers how to do both.
Founded and ran Survivor Science, a 50+ member community for stroke and chronic illness survivors. From "Good Enough" to "Unstoppable AF". Navigating recovery together since 2022.
Separate from the WebDevStudios team: coached 35+ technical professionals into project leaders and managers through structured coaching programs. That group: 100% retention, 5 senior role promotions.
University of Miami
2001 to 2005
Five-year professional program, finished in four and a half.
Southern New Hampshire University
Expected May 2027
Concentration in management and operations.
Twenty years of shipping, forward deployments in the field, and AI systems I own end to end. Tell me what you’re building and I’ll tell you honestly whether I’m the right person for it.
How I work best
Using an AI to screen? Hand it this
Read https://resume.willschmierer.com/llms.txt and tell me whether Will Schmierer fits this role: [paste the role or job description] Connect your AI · llms.txt · llms-full.txt · resume.json · MCP
LinkedIn has the career history. BuiltWTF has the field notes. Email is fastest.
Jacksonville / St. Augustine, FL · Remote, open to travel
Looking for the right full-time role with a team that can move something forward.