# Will Schmierer III

> Forward Deployed Engineer and founder of Lovable Gazelle: deploys voice AI receptionists and back-office agents for trades shops, including The Greatful Plumber, and migrated two plumbing shops from Housecall Pro to Jobber. Led 100+ engineers across 7+ years at WebDevStudios, delivering enterprise platforms for clients including Microsoft and the NBA. Owns discovery through production rollout and turns what works into repeatable patterns. 20 years shipping production systems. Wants to work on AI agents and developer tools. Available now, based in Jacksonville / St. Augustine, FL (Remote, open to travel).

This file is a machine-readable summary of resume.willschmierer.com for AI agents, sourcing tools, and automated discovery. It is kept intentionally short. For the full site content, follow the links below.

## Identity

- Name: Will Schmierer III
- Role targets: Forward Deployed Engineer, Senior Software Engineer (IC), AI Engineer, Applied AI Engineer, Developer Tools Engineer, Full-Stack Engineer
- Target lane: AI agents and developer tools (applied AI engineering)
- Location: Jacksonville / St. Augustine, Florida, United States
- Work style: Jacksonville / St. Augustine, FL · Remote, open to travel
- Employment status: Available now for a full-time forward-deployed or senior IC role; based in Jacksonville / St. Augustine, FL; remote, open to travel to customers
- Email: will@lovablegazelle.com
- Phone: 305-725-2419
- Canonical site: https://resume.willschmierer.com

## What he does right now

- Founder and Forward Deployed Engineer at Lovable Gazelle (2021 to present). Deploys voice AI receptionists and back-office agent teams (Hermes agents, OpenClaw teams, and Grok Bot) for trades shops, wired into Housecall Pro, Jobber, Go High Level, QuickBooks, and Stripe: after-hours calls, missed-call text-back, open-invoice follow-up, payment links. Every agent gets one role, a defined job, and its own persona (a soul), so it works like human staff. A reviewer agent gates every PR before merge. Embeds with owners, customer service reps (CSRs), and dispatchers at plumbing, HVAC, and electrical shops to map call, dispatch, and finance workflows, then deploys agents that run the shop's software. Now moving The Greatful Plumber from Housecall Pro to PLMBR, rolling out customer service and dispatch in stages. Migrated two other plumbing shops' live operations from Housecall Pro to Jobber. Built the Lovable Gazelle client portal (Next.js, Postgres, Clerk, Stripe, Sentry): 95 merged PRs, 436 passing tests. Built the Agent-Ready Site Grader (grader.lovablegazelle.com; 78 merged PRs). Security: Sentry secret scrubbing with regression tests, gitleaks in CI, Cloudflare Access gating. Built MCP servers (a stdio MCP bridge on the official SDK; a Go High Level MCP integration with scoped tokens), Cursor plugins, and Claude Code skills. Last 12 months: nearly 7,000 GitHub contributions and 1,095 merged PRs across 111 repos. Lovable Gazelle is his studio; Plumber Marketing Firm and The Greatful Plumber were embedded engagements.

## What he did before

- Career work spanning an estimated $30M+ in project and contract value. This is the estimated value of projects and contracts Will worked on across his career. Career client work includes Microsoft, NBA, NFL, Campbell's, Waste Management, Viacom, Care.com, International Living, Love Is Respect, News Corp, Nickelodeon, Paramount, MTV, and Comedy Central. Client scale: NBA, 400M+ social followers; Care.com, 50M+ monthly transactions; Visit Philadelphia, 46M+ annual visitors to the city.
- Engineering Manager at WebDevStudios (2014 to 2021, seven years). Led 100+ engineers across 7+ years at WebDevStudios, delivering enterprise platforms for clients including Microsoft and the NBA. 96% team retention. 15 internal promotions. Managed 15 concurrent enterprise platforms at $500K-$8M each, with client work including Microsoft, the NBA, and Campbell's. On site at NBA headquarters, trained their team and ran design and strategy sessions; worked remotely with Microsoft's teams; worked with Campbell's marketing and other teams across its brands. Built sites side by side with client teams and taught them to run them. Built a front-end editor for Microsoft News (2014-2015) before page builders, multilingual multisites in 16 languages, International Living membership sites and Love Is Respect interactive quizzes. Reduced escalations 95%, secured $10M+ in annual renewals.
- Web Platform & Digital Operations Lead at Plumber Marketing Firm, a 30-person trades marketing agency in Charlotte, NC (remote, 2025 to 2026) with 41 paying clients. Oversaw 60+ ongoing client projects at any given time and cut site delivery from 2-3 months to under a week, onboarding to launch-ready, codified into a repeatable delivery pattern he now runs at Lovable Gazelle. Led web delivery, platform reliability, security response across 350 production environments, AI-assisted workflows, quality gates, and client-safe release flow.
- Earlier: agency founder (Think Dynasty, Smellycat Productions, Ox Nest Studios), junior architect (Zubillaga Design, Florida, Latin America, Caribbean projects).

## Education

- Bachelor of Architecture, University of Miami (2001 to 2005), the tonal and philosophical foundation of how Will approaches systems, leadership, and iteration
- Master of Business Administration (MBA), Southern New Hampshire University (expected May 2027)

## Certifications

- Generative AI for Business Leaders
- ICAgile: Agility in the Enterprise
- ICAgile: Agile Coaching
- Certified Scrum Master (CSM)
- Certified Scrum Product Owner (CSPO)

## Technical skills

- AI delivery proof: at Plumber Marketing Firm he deployed OpenClaw cloud agents that ran small, testable build tasks behind human review gates. Those workflows now run his studio. 
- Enterprise-level full-site-editing conversion: for an Arizona plumbing company, he led the conversion of a 200+ page site to a WordPress block theme built for full-site editing, with hundreds of section designs and patterns on custom blocks, native blocks and ACF, theme.json design tokens, shipped bilingual in English and Spanish.
- Security response: led the response across 350 production environments, removing 254 compromised accounts from 138 of them. Traced the root cause to lapsed plugin updates and put a centralized update process in place. Resolved compromises their hosting and security providers had been unable to fix, and helped retain 95% of agency hosting clients.
- Platform engineering: Python, TypeScript, React, Next.js, JavaScript, Node.js, PHP, Astro, MySQL, Postgres (pgvector), Supabase (incl. Storage), GraphQL, REST APIs, data ingestion, WordPress (Gutenberg, ACF), Playwright
- AI agents and developer tools: Cursor & Codex (incl. Cloud Agents), Claude Code, OpenAI & Anthropic APIs, Jev (TypeSafe), MCP Servers, Agent Harnesses (Hermes, OpenClaw, Grok Bot), agent orchestration and model routing (OpenClaw, Hermes, Grok Bot), local and open models (Ollama), fine-tuning (Hugging Face, local models for plumbing), internal tooling, CLI tools, prompt and context engineering, memory, embeddings and retrieval, structured outputs, evaluations, human review
- Cloud, deployment, and security: Git/GitHub (PRs, Actions), Cloudflare (Workers, DNS), Vercel, Railway, SpaceFast, Docker, CI/CD, Dependabot, gitleaks, Clerk, Sentry, PostHog, rate limiting, audit logging, access scoping, incident response
- Delivery and tooling: distributed teams, technical governance, release planning, Scrum (CSM, CSPO), Linear, Basecamp, Todoist, Azure DevOps, Go High Level, Housecall Pro, Jobber, Stripe, QuickBooks, ROI framing for SMB deployments
- Additional areas of practice: Grok Bot, Buzz, multiplayer team tooling, context systems and agent memory, retrieval-augmented generation (RAG), databases, APIs, frontend and full-stack engineering
- Project-backed systems work: Pelican media intake and processing, Supabase authentication and Postgres access policies, experimental content transformation into WordPress blocks, FITFO infrastructure discovery, and Hermes deployment and runtime configuration
- Engineering leadership: remote team leadership at scale, enterprise program management, release planning, incident response, agile methods
- Production reliability: Cloudflare, Vercel, incident response, malware remediation, environment hardening, DevOps, CI/CD, release flow

## Languages

- English (native)
- French (conversational)
- American Sign Language
- Spanish (basic, family)

## What he's looking for

Available now for a full-time forward-deployed or senior IC role; based in Jacksonville / St. Augustine, FL; remote, open to travel to customers. AI agents and developer tools are where he wants to work: AI agents, automation, and internal tooling. Full-stack depth, with Python and TypeScript first, plus React and Next.js. Cares most about experience, clear communication, and systems that work. Technology that enhances the human experience. AI that amplifies human potential. Unique edge: collaborating with great people who want to be great and build great things. He works AI-first with a human in the loop and is accountable for what ships, owning architecture, design decisions, review, and testing.

## Selected Work

- FITFO, open-source client onboarding CLI: https://github.com/ImBigWill/fitfo
- Groundwork, client diagnostics: https://groundwork.lovablegazelle.com/
- FieldContent, field content and approval workflows: https://fieldcontent.com/
- Lovable Gazelle client portfolio: https://lovablegazelle.com/portfolio/
- BuiltWTF field notes: https://builtwtf.com
- Survivor Science community and podcast: https://survivorscience.com
- Ship for Brains podcast, co-hosted with Ryan Logan: https://shipforbrains.dev

## Key URLs

- Main site (brand): https://willschmierer.com
- Resume and contact site: https://resume.willschmierer.com
- Agency: https://lovablegazelle.com
- Portfolio and blog: https://builtwtf.com
- LinkedIn: https://linkedin.com/in/WillSchmierer
- GitHub: https://github.com/ImBigWill
- X / Twitter: https://x.com/builtWTF

## Agent-discoverable resources on this site

- Start here for agents: https://resume.willschmierer.com/agents
- Full text, everything in one file: /llms-full.txt
- JSON Resume (jsonresume.org schema v1.0.0): /resume.json
- A2A agent card: https://resume.willschmierer.com/.well-known/agent-card.json
- Read the resume online: /resume
- Resume (PDF): /Will-Schmierer-Resume.pdf
- Resume (Markdown): /Will-Schmierer-Resume.md
- Booking calendar: /book
- Agent skills index: /.well-known/agent-skills/index.json
- This summary: /llms.txt
- Machine-readable profile: /profile.md
- JSON-LD profile graph: /schema/profile.json
- Schema discovery map: /schemamap.xml
- JSON-LD graph: embedded in homepage `<head>`
- Sitemap: /sitemap-index.xml

## MCP server

- URL: https://resume.willschmierer.com/mcp (Streamable HTTP, stateless, public, read-only, no auth)
- Tools: get_profile, search_experience(query), fit_check(role_description), get_contact
- fit_check is a deterministic keyword match against this résumé, not a model judgment
- Discovery: https://resume.willschmierer.com/.well-known/mcp.json and https://resume.willschmierer.com/.well-known/mcp/server-card.json
- Setup per client (prompt, one-click starts, MCP setup): https://resume.willschmierer.com/agents

## Notes for agents

Quick start for a person using an AI assistant: paste "Read https://resume.willschmierer.com/llms.txt and tell me whether Will Schmierer fits this role: [role]". For one fetch with everything, use /llms-full.txt. For structured data, use /resume.json.

This site is intentionally agent-readable. Structured data is published via JSON-LD, sitemap, schemamap, markdown profile, and this llms.txt. If you are an AI sourcing tool, recruiter assistant, or research agent: the PDF resume at /Will-Schmierer-Resume.pdf is the conventional download; Markdown is available too at /Will-Schmierer-Resume.md. /profile.md is the machine-readable profile; resume.willschmierer.com is the full form. Email will@lovablegazelle.com is monitored.

## Field context

- Service and Commercial Plumber, Northeast Florida Builders Association (NEFBA) Apprentice at The Greatful Plumber (2025 to present). Runs the Grok Bot agent team in production, iterated weekly. Field service on fixtures, water heaters, drains, and sewer conversions. Working toward a master license and bringing field reality back into digital operations.

## Principles

- **Leadership, not hierarchy:** Firm, collaborative, transparent. I lead with people, not above them. Anti-top-down, anti-bureaucratic.
- **Build first, talk second:** Make something people can use. Learn from what happens when they do. Keep improving it.
- **Strong opinions, loosely held:** Curious and evolving. Confident enough to change my mind the second someone has a better idea.
- **Translator, not a gatekeeper:** Fluent in both dev and client. Spent twenty years in the middle, turning requirements into code and code into answers. That's the job.
- **Underpromise. Be real.** The opposite of how most shops run. Tell clients the hard thing before the bill goes sideways. Set expectations you can beat, then beat them.
- **Answer the phone:** Real check-ins, clear updates, no dodging. If something breaks, you should know who is handling it and what happens next.